Online Platforms to Collect Reviews from Your Patients

The Benefits of Collecting Reviews from Your Patients

In today's digital age, patients are more likely to research healthcare providers online before making an appointment. Many surveys posit well over two-thirds of patients use online reviews to evaluate healthcare providers. Positive patient reviews can help convince potential patients that your practice is the right choice for their healthcare needs.
Patient reviews can also help you build trust. Patients are more likely to trust the opinions of other patients than they are to trust advertising or marketing materials. By collecting patient reviews and showcasing them on your website, you can demonstrate your commitment to providing high-quality care and build trust with potential patients.
Finally, there’s the benefit to search engine optimization or SEO for healthcare providers. Search engines like Google take into account the number and quality of patient reviews when determining search rankings. A high volume of positive patient reviews can help improve your search engine rankings and make it easier for potential patients to find your practice online.

Some Online Platforms to Collect Reviews from Your Patients

There are countless platforms for patients to share reviews, but we are going to share a few of the most popular. We’ll start with the most obvious: Google.
Google is the most widely used search engine, with over 90% of global search engine market share. Google My Business (GMB) is a free platform provided by Google that allows businesses, including healthcare providers, to manage their online presence and enhance their visibility in Google search results. One of the key features of GMB is the ability to collect patient reviews.
Yelp is another popular review platform for businesses in all industries, including healthcare. You can claim your Yelp profile and respond to reviews, and Yelp even offers paid advertising options to increase your visibility on their platform.
A more niche platform, Healthgrades, provides a comprehensive database of doctors, hospitals, and healthcare facilities across the United States, along with patient reviews, ratings, and other information.
Founded in 2007, ZocDoc is another niche online platform for healthcare providers and patients. ZocDoc allows patients to search for and book appointments with healthcare providers and has grown to become one of the most popular healthcare appointment scheduling platforms in the United States.